Lake Union Sea Ray Achieves Five Star Marine Industry Certified Status

Dealership provides exceptional sales and service experience for consumers as a participant in the Marine Industry Certified Dealership Program


Seattle, November 28, 2016– Lake Union Sea Ray recently completed the highest tier of the Marine Industry Certified Dealership (MICD) Program. As a Five Star MICD, Lake Union Sea Ray has demonstrated a commitment to delivering an exceptional boat-buying experience to consumers at the retail level.

“Once again, Lake Union Sea Ray continues to rank among the highest in our industry in operational processes, customer service, and market share. To all Lake Union Sea Ray employees, customers and vendors, I hope you share my pride in the accomplishments we’ve made both individually and as a team,” said Kevin Roggenbuck, President/CEO at Lake Union Sea Ray.

Achieving Five Star MICD status is a significant accomplishment, as Lake Union Sea Ray had to meet a stringent set of industry standards designed to create continuous improvement across all dealership departments and develop measurable processes and procedures that consistently exceed customer expectations.

Founded in 2005 through a cooperative effort among boat dealers, manufacturers and engine builders, the MICD Program sets standards for all U.S. and Canadian marine dealers to strive for when it comes to customer service; sales, service and follow-up processes; human resources and employee training; and facility upkeep. The program is comprised of three steps, each of which is earned based on meeting a specific set of criteria comprised of 10 individual standards. Program compliance requires evaluation by an independent, third-party consultant and participating dealerships retain their Certified status for two years — after which time they are reevaluated and recertified.

Certification also includes a commitment by Lake Union Sea Ray to adhere to a “Consumer Commitment.” This document, prominently posted inside the dealership, lets customers know what to expect when they patronize Lake Union Sea Ray and outlines how they will be treated from the moment they walk in the front door to the time they exit — before, during and long after a sale is finalized.

For more information, visit