Press Releases

Excellence in Customer Satisfaction

Lake Union Sea Ray has been given the Excellence in Customer Satisfaction award from Sea Ray for our efforts in 2016.
“We would like to extend our heartfelt thank you and congratulations on an award-winning year! Your organization stood out for your commitment to customer satisfaction and your all-around excellence in the field.
As a Sea Ray dealer, you’re on the front lines, representing our brand day in and day out. The enthusiasm you show for our boats and the care that you extend to our customers helps to cement our mutually favorable reputation. As we work to bring our bold vision for boating to life with products that enhance the boat ownership experience, you continually prove that the customer-deal relationship is a fundamentally important part of the experience.
In short, the success of Sea Ray would not be possible without your efforts. We thank you again for empowering our boaters to enjoy the best that life on the water has to offer.”
Lake Union Sea Ray’s sales and service team is dedicated to ensuring every customer has a great experience, whether they buy a boat or need their boat repaired. We are grateful for the recognition and will continue to work our hardest to bring the boating lifestyle to our customers.

Top 50 Family-Owned Businesses

Family-Owned Businesses
Ranked by Projected 2016 year-end revenue
Locally Researched by: Melissa Crowe, Puget Sound Business Journal
Jan 20, 2017, 3:00am PST
Lake Union Sea Ray has been named one of Washington State’s top 50 family-owned businesses in 2016 by the Puget Sound Business Journal. This list is compiled yearly and is based on the projected year-end revenue for each company. Lake Union Sea Ray is honored to be among top companies like The Bartell Drug Co., Brown Bear Car Wash, Kitsap Bank, and more.
Kevin Roggenbuck, President and CEO, first opened Lake Union Sea Ray in 1987 and has nourished it into what it is today. The dealership is a certified Brunswick Ambassador Dealer, a member of the National Marine Manufacturers Association/Marine Retailers Association of the Americas, and has been consistently ranked in Boating Industry Magazine’s top 100 boat dealers in the United States and Canada.
Lake Union Sea Ray has also completed the highest tier of the Marine Industry Certified Dealership (MICD) Program. As a Five Star MICD, Lake Union Sea Ray has demonstrated a commitment to delivering an exceptional boat-buying experience to consumers at the retail level.

2016 Boating Industry Top 100

Top 100


For more information, contact:
Jonathan Sweet, Boating Industry


Lake Union Sea Ray Named to 2016 Boating Industry Top 100 list
Recognized as one of the top boat dealers in North America


Minneapolis, Minn. December 7, 2016– Lake Union Sea Ray has been named one of the Top 100 dealers in North America by Boating Industry, the leading trade publication for the marine industry.
“From the thousands of dealers in North America – and hundreds of nominations – these 100 dealers are the best of the best,” said Boating Industry Editor in Chief Jonathan Sweet. “These dealers excel not only at the business of selling boats, but also delivering a great customer experience.”

Lake Union Sea Ray has been serving Western Washington boaters for over 30 years. In addition to achieving Boating Industry Magazine’s coveted Top 100 Dealer Award for the 11th year, they continue to work hard as industry leaders which is reflected in their recent recertification in achieving Platinum Brunswick Dealer status and Five Star Marine Industry Certified status.

The Top 100 is the only independent ranking of boat dealers in North America. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more. The Boating Industry Top 100 has recognized the top dealers in North America every year since 2005.

“As the Boating Industry Top 100 celebrates its 12th year, the dealers on the list are stronger than they have been since before the Great Recession,” Sweet said. “The Top 100 and Hall of Fame reached nearly $2.7 billion in total revenue in 2015, surpassing last year’s total by more than $100 million. These dealers also faced stiff competition to make the list, with the highest number of applications since the recession.”

Five Star Marine Industry Certified Status

MRAA logo

Lake Union Sea Ray Achieves Five Star Marine Industry Certified Status
Dealership provides exceptional sales and service experience for consumers as a participant in the Marine Industry Certified Dealership Program

Seattle, November 28, 2016– Lake Union Sea Ray recently completed the highest tier of the Marine Industry Certified Dealership (MICD) Program. As a Five Star MICD, Lake Union Sea Ray has demonstrated a commitment to delivering an exceptional boat-buying experience to consumers at the retail level.

“Once again, Lake Union Sea Ray continues to rank among the highest in our industry in operational processes, customer service, and market share. To all Lake Union Sea Ray employees, customers and vendors, I hope you share my pride in the accomplishments we’ve made both individually and as a team,” said Kevin Roggenbuck, President/CEO at Lake Union Sea Ray.

Achieving Five Star MICD status is a significant accomplishment, as Lake Union Sea Ray had to meet a stringent set of industry standards designed to create continuous improvement across all dealership departments and develop measurable processes and procedures that consistently exceed customer expectations.

Founded in 2005 through a cooperative effort among boat dealers, manufacturers and engine builders, the MICD Program sets standards for all U.S. and Canadian marine dealers to strive for when it comes to customer service; sales, service and follow-up processes; human resources and employee training; and facility upkeep. The program is comprised of three steps, each of which is earned based on meeting a specific set of criteria comprised of 10 individual standards. Program compliance requires evaluation by an independent, third-party consultant and participating dealerships retain their Certified status for two years — after which time they are reevaluated and recertified.

Certification also includes a commitment by Lake Union Sea Ray to adhere to a “Consumer Commitment.” This document, prominently posted inside the dealership, lets customers know what to expect when they patronize Lake Union Sea Ray and outlines how they will be treated from the moment they walk in the front door to the time they exit — before, during and long after a sale is finalized.

Bayliner Dealer of the Year!

Bayliner 60 logo

Congratulations to Bayliner and Lake Union Sea Ray ~ Dealer of the Year!

Bayliner Celebrating 60 Years


Nashville, September 24, 2016- Bayliner kicked off the celebration of its 60th anniversary at its 2016 dealer meeting at Nashville’s Opryland Resort and Convention Center. The event played host to nearly 300 Bayliner dealer attendees and prospects as the company showed off its new models and celebrated its past.

Lake Union Sea Ray was presented with the President’s Award, which is given to the Top 10% of North & South American Dealers and Dealer of the Year Award.  As the largest Bayliner dealer worldwide, Lake Union Sea Ray won Dealer of the Year for achieving the #1 Multi-Location Top Selling Dealer of Bayliner boats in 2016MY.


A brief history of Bayliner by Jonathan Sweet, Boating Industry Magazine. 

The roots of the Bayliner brand started when J. Erin Odson started Advance Outboard Marine in a Seattle parking lot in 1955. In 1957, he sold his first Bayliner boat.

From the beginning, Bayliner has focused on affordability and quality, says current Bayliner Brand Manager Mike Yobe.

“Look at our business today and it’s not that different,” Yobe said. “That value proposition has worked.”

Perhaps most notable was the introduction in 1982 of it’s Total Value Package. Boaters could get a Bayliner 1600 Capri, an 85-hp outboard engine and a trailer for $6,295.

“Orin and [former Bayliner executive] Slim Sommerville were the first to create the boat/motor/trailer package that caused the brand to catch on,” Yobe said. “Bayliner was the first brand in the U.S. that bundled those together and offered a very competitive price.”

By 1986, Bayliner was selling 43,000 boats a year. That same year, the company was acquired by Brunswick Corp.

The recent introduction of the Element is a continuation of that value proposition.

“The Element was my first project as product manager,” Yobe said. Jeff Behan, president of Bayliner at the time “put a challenge out there and said we need to get back to our roots.”

The Bayliner team recognized that boating was no longer affordable for many people.

“The boating industry was pricing ourselves out of consumer’s pocketbooks,” Yobe said. “The price was growing faster than inflation. … As we were going through the build of the boat, there are things that we can do here that are thoughtful and take cost out, passing that back to the consumer. And get us back to who we are as a company, what’s in our DNA from a value perspective.”

Bayliner kicked off the celebration of its 60th anniversary at its 2016 dealer meeting at Nashville’s Opryland Resort and Convention Center. The event played host to nearly 300 Bayliner dealer attendees and prospects as the company showed off its new models and celebrated its past.

At the meeting, Bayliner unveiled 21-foot additions to the Element family—in both deck boat and center console fishing configurations.

“We started with everything that has made the Elements successful, then gave them more of it. Space, safety, handling, performance and fishability—all at an exceptional value,” said Bayliner President Keith Yunger.



KNOXVILLE, Tenn. (Feb. 19, 2016) — Sea Ray recently was recognized by the marine industry’s independent trade organization for excellence in customer satisfaction, the 12th consecutive year the company has received the honor. Sea Ray earned five 2015 Customer Satisfaction Index (CSI) Awards from the National Marine Manufacturers Association (NMMA), bringing the company’s total to an unprecendented 68 CSI Awards. The NMMA announced the awards during the Industry Breakfast held at the recent 2016 Miami International Boat Show.

“There can be no higher goal than the complete satisfaction of your customers,” said Tim Schiek, president of the Sea Ray Boat Group. “We take great pride in the fact that our customers rank their Sea Ray experiences so highly across this many categories. It reflects the hard work of our extensive dealer network, as well as the commitment of our employees to produce beautifully crafted luxury sport boats, cruisers and yachts.”

Sea Ray’s newest awards came in the following five categories: Deck Boats, Fiberglass Outboard Boats, Inboard Express Cruisers, Sterndrive Bowrider Boats, and Sterndrive Cuddy and Express Boats.

The CSI Award is further affirmation that Sea Ray’s broad portfolio delivers the ultimate on-water experience for every style of boater. As “The Most Awarded Boat Brand. Ever™”, Sea Ray has through the years earned accolades from the industry’s toughest critics and in the most stringent rankings, including those of J.D. Power, the NMMA, the AIM Media Group and Boating Industry magazine.

“Sea Ray delivers more innovation and more excitement year-after-year, and our customers clearly appreciate that,” said Schiek. “Satisfaction measurements are our most valued metric because they cover the whole experience, from the quality and design of our boats, to the comfort and durability they provide, to the value the customer receives. Our boats represent our commitment to delivering a luxury experience and a first-rate customer service to our valued owners.”

The CSI Awards are an independently administered measure customer satisfaction, only recognizing boat and engine manufacturers that receive the highest marks. To achieve the requirements for the Marine Industry CSI Awards, Sea Ray achieved and maintained a standard of excellence of 90 percent or higher in customer satisfaction over the past year. This score is based on information provided directly by nearly 60,000 consumers who purchased a new boat or engine during the period from April 1, 2015 to March 31, 2016.


KNOXVILLE, Tenn. (Jan. 11, 2016) — Five spectacular new Sea Ray sport boat models made their global premiere at the New York Boat Show (Jan. 6–10), kicking off an exciting year for the industry’s most awarded brand historically. Sea Ray ushered in a new era in luxury sport boating with the debut of four new models: the 230 SLX, 250 SLX, 280 SLX and 310 SLX. And, Sea Ray’s popular Sundeck line gained a new member with the addition of the 290 Sundeck Outboard with twin Mercury Verado 225hp engines. With a head-turning display at the Jacob Javits Center, and a special VIP Event on Thursday evening to preview The SLX Experience, Sea Ray pulled out all the stops to celebrate these breakthrough models’ first appearance on the world stage.

“We’re thrilled to introduce four groundbreaking SLX models and give boaters a taste of The SLX Experience, the result of carefully orchestrated excellence,” said Sea Ray President Tim Schiek. “These are truly impressive boats, with a host of cutting-edge features that work in harmony to go above and beyond expectations. And the addition of our new 290 Sundeck Outboard — a seamless marriage of Sea Ray craftsmanship, signature style and premium Mercury Marine outboard power — is further evidence of our commitment to next-level boating.”

The following models premiered at the New York Boat Show:

• 230 SLX: Outstanding performance, premium fit and finish, incredible comfort and cutting-edge technology come together in every SLX model, and the 230 is certainly no exception. Captains will appreciate the helm’s Dynamic Display option, an electronics touchscreen that provides connectivity and control of multiple systems in the boat — navigation, stereo, engine, as well as many vessel functions via digital switching technology — wrapped in a custom Sea Ray graphic user interface. Convertible cockpit seating, a sprawling aft sunpad lounge with convertible backrests, a full-beam extended swim platform and high-end upholsteries are among the many standouts in this luxury sport boat.

• 250 SLX: The 250 SLX’s powerful performance comes courtesy of several best-in-class features. MerCruiser’s new 6.2 L V-8 300hp Bravo III engine comes standard, delivering the speed watersports fans and adventure-seekers crave, and Mercury® SmartCraft Digital Throttle & Shift (DTS), along with an optional Dynamic Display, allows for effortless control. Sea Ray’s proprietary QuietRide™ technology, featuring Tuned Transom®, keeps noise and vibration at bay, even at hair-whipping speeds. Up the ante with the Dynamic Running Surface™ option, which automatically optimizes running attitude and trim for incredible stability and performance no matter the load or sea conditions. Beautifully modern styling rounds out a boat that is not only thrilling to drive, but also thrilling to look at.

• 280 SLX: Superior performance is a hallmark of the 280 SLX. Sea Ray’s precision-manufactured hull provides the superior ride for which the SLX line is famous. The boat is also available with Dynamic Running Surface™, and Sea Ray’s Dynamic Display interface is an exciting option for the helm. The 280 SLX marks a 17 percent increase in cockpit space over its predecessor, the 270 SLX, providing a total of nearly 65 square feet of room to stretch out, relax and socialize with friends and family. New accent lighting options, stylish contrast stitching, and an available Power Tower, with an articulating bimini system, all contribute to this boat’s remarkability.

• 310 SLX: The Power Tower with an articulating bimini system and dual-touchscreen Dynamic Display are both standard features on the 310 SLX, with an available fiberglass hardtop option. A wet bar with a stainless steel sink and faucet comes standard, and an optional electric grill takes entertaining capabilities up a
notch further. Boaters will enjoy easy access to the water with the optional submersible Hydraulic Swim Platform, and can select optional LED lighting or transom-mounted underwater lighting to add a warm glow after sunset. Seating includes plush bow loungers with flip-down armrests, a cockpit social area, a dual helm companion seat and an aft-facing lounger that converts to a sunpad. Meanwhile, standard Twin MerCruiser 4.5 L V-6 250hp Bravo® III sterndrives with Mercury® SmartCraft Digital Throttle & Shift (DTS) deliver remarkable speed and agility.

• 290 Sundeck Outboard: This sleek and spacious deck boat offers numerous options and delivers an upscale sport boating experience. Twin Mercury Verado 225hp engines are standard, with an option for twin 250hp engines and optional joystick piloting. Loads of usable space and clever seating solutions, including optional twin aft-facing loungers, are among the highlights of this beautifully crafted model. The standard wet bar, enclosed head compartment with sink and vanity, and optional refrigerator and grill make the 290 Sundeck Outboard a natural for entertaining and well suited for long days on the water.

Bayliner’s VR5 Wins Innovation Award

NMMA Honors Innovation Award Winners at Progressive Insurance Miami International Boat Show
2/12/2016 12:00:00 AM | Boat/Sportshows
The National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) announced today winners of the 2016 Progressive Insurance Miami International Boat Show Innovation Awards, presented during the annual Industry Breakfast at the Miami Beach Convention Center. This year’s program evaluated 77 products across 31 categories featuring an outstanding pool of entries. The judges ultimately selected 17 winners in 16 categories and three honorable mentions for a total of 20 honorees.

The 2016 Miami International Boat Show Innovation Award winners are:

Boat Care and Maintenance: Glen Raven Custom Fabrics, Contour
Center Console/ Walkaround Fishing Boats: Scout Boats, Inc., ForwardFIVE Performing Seating Station
Consumer Electronics, Mobile Applications and Software – Dual Winners: Simrad-Navico, StructureScan 3D; FLIR Systems, Inc., AX8 Thermal Monitoring Camera
Consumer Safety Equipment: Weems & Plath, SOS Distress Light
Honorable Mention: Spinlock USA, LumeOn Lifejacket Illumination
Cuddy Cabin and Bowrider Boats: Bayliner Marine Corporation, VR5 Runabout
Deck Equipment: Premier Marine, Inc., Ricochet Ladder
Honorable Mention: Anchor & Docking, Inc., Anchor Turner Kit
Docking and Fendering Equipment: Bellingham Marine Ind., Inc., Portable Floating Timber Dock System
Electric Motor/ Battery Powered Propulsion: Johnson Outdoors Marine Electronics, Inc., Minn Kota Riptide Ulterra electric trolling motor
Fishing Equipment, Gear & Tackle: Taco Metals, Inc., Carbon Fiber Outrigger Poles
Furnishings & Interior Parts: Westhead Group, Flexima Nautic
Jet Boats: BRP U.S. Inc., Intelligent Shift and Throttle
Mechanical & Electrical Systems: Indmar Products Co., Inc., Strainer Pro
Outboard Engines: Seven Marine, LLC, 627 SpectraBlade
Personal Gear, Soft Goods: Grundens USA, Breakwater Pants
Honorable Mention: Gill North America, Ltd., FG2 Tournament Jacket
Personal Watercrafts: Yamaha WaterCraft Group Company, TR-1 Marine High Output Engine
Pontoon Boats: Premier Marine, Inc., Dodici

The Innovation Awards judging committee is comprised of BWI members who perform product testing throughout the year and have specific expertise in marine products and equipment. The committee is co-chaired by Zuzana Prochazka and Alan Wendt. Prochazka is a boating and travel journalist and photographer who has been in the marine industry for two decades. She regularly writes for a dozen magazines including SEA, SAIL, Bluewater Sailing and Southern Boating. Wendt is president of Boating Writers International and has served as a judge for more than 15 years.

The judging committee includes:
Frank Lanier: An author and award-winning journalist, his articles on seamanship, marine equipment reviews and vessel maintenance appear regularly in numerous marine publications worldwide.
Marilyn Mower: Past editor of ShowBoats International, Southern Boating and the Marine Business Journal magazines and currents Books Editor for Boat International Media producing annual editions of The Superyachts, Megayachts: Concept, Design, Construction and Refit.
Lenny Rudow: Senior Editor for Dominion Marine Media and Electronics Editor for BoatUS Magazine, and Boating Editor for Texas Fish & Game.
Lawrence Husick: Patent attorney, entrepreneur, freelance writer for several boating publications, and life-long cruising sailor. He has worked with innovators in the marine industry as both counsel and consultant, and frequently speaks to audiences about new technologies afloat.
Nigel Calder: Well-known industry author and Technical Editor or an Associate Editor of PassageMaker, Professional Boatbuilder, Sail, Ocean Navigator and Yachting Monthly magazines and a freelance consultant on marine energy issues.
Gary Reich: Editor at large for Chesapeake Bay Magazine and regularly published in periodicals such as Soundings, PassageMaker, Chesapeake Bay, and Lakeland Boating magazines, and online at and

Innovation Awards recognize exceptionally innovative new consumer marine products, and will be on display throughout the show, February 11-15, at Miami Marine Stadium Park and Basin.

Lake Union Sea Ray Named in Boating Industry’s 2015 Top 100



Lake Union Sea Ray Named to 2015 Boating Industry Top 100 List

Recognized as one of the top boat dealers in North America

Minneapolis, Minn. – Lake Union Sea Ray has been named one of the Top 100 dealers in North America by Boating Industry, the leading trade publication for the marine industry.

“There are thousands of boat dealers in the United States and Canada, and only the truly elite make the Top 100,” said Boating Industry Editor in Chief Jonathan Sweet. “These dealers are the best in the industry, not only excelling at selling boats, but also at promoting the boating lifestyle.”

The Top 100 is an annual list of dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more. The Top 100 has recognized the top dealers in North America every year since 2005.

“As the Top 100 enters its second decade, the dealers on this year’s list are healthier than they have been in years,” Sweet said. “The 2015 Top 100 and Hall of Fame topped $2.5 billion in total sales – the highest total for the Top 100 since 2008. They sold more boats, grew profits, increased service efficiency and improved CSI scores.”


After a decade of being named in the Top 100, Lake Union Sea Ray appreciates the hard work involved to secure this prestigious award. “It takes a lot of focus from all facets of our business to make sure we continue to raise the bar and our continued placement in the Top 100 is a reflection of this.” said Kevin Roggenbuck, Owner of Lake Union Sea Ray.


Bayliner Awards Lake Union Sea Ray with US Dealer of the Year, Multiple Locations Award

Bayliner Award

KNOXVILLE, TN – September 25, 2014 – Bayliner Boats is pleased to announce Lake Union Sea Ray 2014’s recipient of the Bayliner US Dealer of the Year, Multiple Locations award. Bayliner Boats President Keith Yunger presented the Lake Union Sea Ray team with the award at last week’s Bayliner’s 2014 Dealer Meeting in Knoxville, Tennessee.

Bayliner Boats President Keith Yunger presents Kevin Roggenbuck (Owner-Lake Union Sea Ray) and Mark Helgen (Vice President- Lake Union Sea Ray) with the US Dealer of the Year, Multiple Locations Award. Also present is Hiedi Blankenbaker (Bayliner District Business Manager)

The US Dealer of the Year, Multiple Locations award recognizes Lake Union Sea Ray for most number of retail units sold in comparison to all other participating domestic Bayliner dealers. With three locations in the state of Washington, including Seattle, Fife and Bellingham, Lake Union Sea Ray boasts world-class sales, parts and service facilities with industry certified technicians.

“We’re thrilled to have such steep competition for our dealer awards, especially this year,” says Bayliner Boats VP of NA Sales and Global Planning Andrew Mahadevan. “Lake Union Sea Ray came out on top, representing the Bayliner brand with stellar retail sales, and this award shows it.”

Lake Union Sea Ray has ranked as a Top 100 dealer in North America for eight consecutive years. Providing unsurpassed business operations, customer service and marketing capabilities, Lake Union Sea Ray has served the Great Puget Sound for over 28 years.

Larson Boat Group Announces New Dealer: Lake Union Sea Ray


LITTLE FALLS, MN – January 15, 2014 – Larson Boat Group (LBG) is pleased to announce its new partnership with Lake Union Sea Ray. Lake Union Sea Ray’s three locations; Seattle, Tacoma and Bellingham, will now serve Washington state as the authorized Striper dealer.

“We are very excited to work with Lake Union Sea Ray. Their impressive growth over the years and genuine enthusiasm for their customers closely mirrors Striper’s own goals and values,” Rob Parmentier, President and CEO of LBG said.

Lake Union Sea Ray is honored to have served the western Washington boating community for over 28 years. Its three locations pride themselves on their world-class parts and service facilities, esteemed customer service, and qualified employees who together have over 1,100 years of experience in the boating industry.

For nine consecutive years, Boating Industry magazine has ranked Lake Union Sea Ray in the Top 100 dealers in North America. Lake Union Sea Ray’s commitment to prosperous business operations, creative marketing and a deep investment in Puget Sound’s boating families makes it a prime partnership for Striper’s premium big-water fishing boats.

About Larson Boat Group

Larson Boat Group designs, builds and markets 58 models of boats within three brands: Larson, Triumph and Striper. The 100-year-old company sells its boats through dealers located throughout the United States, Canada and worldwide. LBG is a proponent of green manufacturing, building Triumph models with 100 percent recyclable Roplene, and many Larson and Striper models with VEC® Technology that reduces styrene emissions by up to 90 percent. Larson Boat Group is headquartered in Little Falls, Minn.

Bayliner Element Wins Powerboat of the Year at London’s 2014 Motor Boat Awards

Element Sport


KNOXVILLE, TN – January 9, 2014 – We’re thrilled to share that Bayliner’s Element has won yet again¿this time as the Powerboat of the Year in the Starter Boat category at the 2014 Motor Boat Awards gala in London. IPC Marine Media hosted the ceremony which saw 55 finalists throw their contributions into the ring across nine categories. The judges’ panel was comprised of boat testers from Motor Boat & Yachting and Motor Boats Monthly.

Bayliner Element

“We are so pleased the Element has achieved the high honor of winning the Powerboat of the Year award. It’s proof that our mission not only to make boating better, but to make boating better for more people, has been noticed by our customers and peers,” said Bayliner Boats President Keith Yunger. “The whole Bayliner team is delighted the boating community celebrates a craft that prioritizes accessibility, safety and a family-centric design. This award acknowledges the smiles and memories Element has already created for families all over the world.”

Across-the-board accessibility and safety have played a big part in the success of Element. As we move into the new year with even more praise for Element, new-to-boating families can be assured that this particular Bayliner was designed for them. With its affordable price and safety features, like the patent-pending M-HullTM design that provides 30% more lateral stability, a deep freeboard and high gunnels, all passengers will feel at ease immediately. Customers will be happy with that kind of safety design when they experience Element’s powerful 60-hp Mercury Four Stroke BigFoot Outboard, or choose the option of a Sport configuration to thrill watersports enthusiasts. Element has exceeded both our expectations and the expectations of new boaters across the world, and this recent award affirms Element’s place on the water.

Lake Union Sea Ray is a Top 100 Dealer for the 9th Consecutive Year


Orlando, FL – November 27, 2013 – Boating Industry announced the Top 100 boat dealers in North America at a black-tie gala Wednesday in Orlando.

“These dealers represent the best of the best in the marine industry,” said Boating Industry Editor-in-Chief Jonathan Sweet. “From thousands of dealers across North America, these companies stand out for their financial performance, dedication to customer service and creative marketing.”

Bayliner Awarded: “The Simplest Sales Pitch”

Simplest Sales Pitch

KNOXVILLE, TN – November 20, 2013 – We’re proud to announce that for the sixth consecutive year, Bayliner has won the prestigious Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association. The majority of Bayliner’s builds were represented, as Bayliner was awarded in both the Deck Boats and Sterndrive Bowrider Boats categories. But what does this mean to dealers and potential owners?

Simply put: satisfaction with a Bayliner.

Not only has Bayliner’s legacy of quality been recognized time and again by industry standards of excellence, Bayliner has also consistently impressed the most important audience of all¿our customers. With this year’s awards, Bayliner has become the only fiberglass boat company in the value segment to receive a CSI Award for six straight years.

The CSI Awards recognize Bayliner’s achievement in attaining 90% or higher customer satisfaction from the past year. We can’t think of a better sales pitch than the extraordinary satisfaction of Bayliner customers.

Pictured above, Bayliner President Keith Yunger (right) presented the award to General Manager Shane Stanfill (left) of Bayliner’s Reynosa, Mexico, plant in appreciation of the hardworking people who ensure our customers’ quality expectations are fulfilled with each Bayliner they build.

Lake Union Sea Ray’s Redmond Location Moving


Seattle, WA – March 12, 2013 – Lake Union Sea Ray has been serving the Redmond and greater eastside boating community for 15 years. As the company continues to expand with more boat brands for sale (Lake Union Sea Ray added their sixth brand last June, Harris Flotebote pontoons), the need for more space became apparent in order to properly display boats and accommodate service and repair needs.

Kevin Roggenbuck, owner and president of Lake Union Sea Ray, made a heartfelt decision mid-January 2013 to sell the property and move into a larger, more visible location in the Bellevue/Redmond area. To the company’s surprise, the property sold remarkably fast in less than one month. Currently, Roggenbuck and his real estate advisors have not found an existing facility that meets the company’s needs.

Lake Union Sea Ray was notified on March 13th that the buyer’s last stipulation of the property has been satisfied. This has been an incredibly fast transaction for a commercial property. As Roggenbuck continues to look for an alternate eastside location, boats, motors, trailers, and parts will be transported to Lake Union Sea Ray’s existing locations; Seattle, Fife and Bellingham.

The dedicated sales and service employees of the Redmond location have shared their passion for boating with the eastside community for over 15 years. The staff will continue to be a part of the Lake Union Sea Ray family with continued employment across the existing three locations until a new location opens for business.

Lake Union Sea Ray’s Redmond service department will operate through March 16th and the sales department will operate through March 24th. The store will be officially moved by the end of the month.

For more information please contact Lake Union Sea Ray’s flagship store on Lake Union in Seattle.

Boston Whaler 230 Vantage Wins 2013 Miami Boat Show Innovation Award


Edgewater, FL – February 15, 2013 – Proving its remarkability as a true “no compromises” boat, Boston Whaler’s new dual console 230 Vantage was awarded a National Marine Manufacturers Association (NMMA) Innovation Award at the 2013 Miami International Boat Show.

“Boston Whaler is extremely honored to have received this award for our forward-thinking 230 Vantage,” said Jeff Vaughn, vice president of sales, marketing and customer service. “We’re tremendously proud of the Vantage family and excited to offer our customers these multifaceted dual console models.”

Introduced in October along with the 270 Vantage, the 230 Vantage seamlessly blends comfort, versatility and handling, making it ideal for a range of pursuits from serious fishing to watersports to all-day family cruising. One of the 230 Vantage’s most notable features is its revolutionary convertible portside lounge seat, which folds into a variety of positions so that passengers can ride facing fore or aft, partially or fully reclined, or even use it as a leaning post for offshore fishing. Throughout the boat, well-cushioned, spacious seating invites comfortable cruising, while a deep freeboard and the dual consoles offer greater protection from the elements.

Serious anglers enjoy a host of amenities including a livewell, rod holders and washdown station, while watersports enthusiasts can choose sports tower or tow arch options. Additional highlights include a uniquely easy to access, offset head compartment and optional beach boarding ladder. Propulsion comes courtesy of top-notch Mercury Verado FourStroke power. “The 230 Vantage’s dual console design provides incredibly smooth handling and a strong sense of control and predictability at the helm,” said Vaughn.

The Innovation Awards, organized by NMMA and judged by Boating Writers International (BWI), recognize products that best meet criteria including innovative distinction from other products currently being manufactured; benefit to the marine industry and/or consumer; practicality; and cost-effectiveness.

The 2013 Miami International Boat Show runs from February 14 to 18, and the NMMA Innovation Awards were presented in several categories of marine products. The 230 Vantage won in the 24′ and under runabout category.

Sea Ray® introduces Next Wave initiative


KNOXVILLE, TN – Febraury 14, 2013 – Sea Ray announced the launch of its Next Wave initiative during a media event on Thursday evening at the Miami International Boat Show. The event was hosted by Dustan McCoy, President and CEO of Brunswick Corporation and Andy Graves, President of the Brunswick Boat Group and Interim President of Sea Ray.

Opening the event, McCoy was emphatic about Brunswick’s commitment to the marine industry, and particularly to Sea Ray as its flagship brand. He cited several Innovation Awards received by Brunswick’s Sea Ray, Boston Whaler and Harris Flotebote brands earlier in the day as evidence of Brunswick’s leadership and commitment to the industry.

“Brunswick is as sure-footed and well-positioned today as we have been in several years. Our cash position is strong, our product mix continues to evolve to meet the needs of the marketplace and our production capacity is flexible and capable to meet that demand,” said McCoy.

Graves followed McCoy’s comments with the introduction of Sea Ray’s Next Wave initiative, a product-focused campaign comprised of Innovative Thinking and Inspired Execution. Graves said that internal work on the project began in late 2011, and that its public launch marked a 24-month commitment to enacting major innovation across all Sea Ray platforms, with the ultimate goal of redefining the boating experience. “As a company, Sea Ray has long embraced the opportunity to show the way forward for the entire industry,” said Andy Graves. “And so today, we are pleased to announce the launch of Sea Ray’s Next Wave. With a deliberate focus on new product, this initiative aims to elevate Sea Ray and raise the bar industry-wide.”

The public introduction of Next Wave included a series of new technologies and design breakthroughs that mark the first examples of Next Wave thinking in action. These include Quiet Ride, first seen on the SLX Series, which reduces engine noise and vibration by nearly half; and SkyFlow Design, first displayed on the award-winning 510 Sundancer, which eliminates the “cave” effect of most cruisers by blurring the line between indoor and outdoor spaces.

Additional Next Wave technologies include TabletTunes, which is a standard feature aboard the 610 Sundancer and is available on every Sea Ray Yacht; Concealed Outboard Propulsion, modeled on Boating Magazine’s Boat of the Year, the 370 Venture; Dynamic Running Surface, first available on the 230 SLX; and TrueJet, the product of a groundbreaking partnership between Sea Ray and Weber Motors, featured now on the 21 Jet.

Sea Ray also announced it would be introducing a dozen new models within the next two years, in addition to the new premium outboard 220 Sundeck® and 240 Sundeck® also debuting in Miami. “These great breakthroughs demonstrate our determination to continue Sea Ray’s legacy of leadership. While remarkable in their own right, these advances are just the beginning, and you will see these integrated into several new models, including new flagships for our SLX, Jet and Yacht families,” said Graves.


“Next Wave is not a reckless commitment to deliver the latest and greatest–far from it,” Graves continued.

“Our coming innovations and portfolio plans are targeted, with a very refined sense of the market segments where we can have maximum impact, on both the boating experience and the business. The wave of product innovations coming out of Sea Ray will not only redefine our company, it will point toward the future of boating for the rest of the industry. With several major technology and design breakthroughs and award-winning new boats in every Sea Ray category, I’m pleased to be the first to welcome you to the Next Wave.”


Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 36 models ranging from 18 to 61 feet, Sea Ray makes a boat for every lifestyle – each built with a unique commitment to quality, craftsmanship and excellence throughout. Additional information about Sea Ray is available at Sea Ray is a brand of Brunswick Corporation (NYSE: BC).


Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity” in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit

Bayliner’s All-new Element Makes Boating Easier and More Accessible Than Ever


KNOXVILLE, TN – January 3, 2013 – Whether you’re rekindling a passion for boating or launching into the boating lifestyle for the first time, the Bayliner Element is your way in. All-new for the 2013 model year, Element is a revolutionary new boat that promises to make boating an accessible, easily adoptable pastime for just about anyone. Element’s affordable price allows owners to enjoy the “So Worth It!” Bayliner boating experience for a surprisingly low monthly payment that is comparable to a cable bill, and its unique design offers an automotive-like driving experience that will be familiar to anyone who’s been behind the wheel of a car.

“Whatever has held people back from getting into boating in the past, Element erases all that,” said Matt Guilford, Bayliner’s vice president of marketing. “We solicited extensive customer feedback and, thanks to some very creative innovations, developed a product that’s pitch perfect for someone looking for an approachable way into the boating lifestyle.”

At 16 feet in length, Element easily accommodates a family of four and has capacity for up to six. Its surprisingly roomy layout includes opposed cockpit seating, which fosters easy conversation among passengers, a full-beam aft sunpad, and a cushioned bow lounge area that boasts room for two to stretch their legs. Even with a full crew, there’s still space onboard for a carry-on cooler. Deep cockpit freeboard enhances passenger safety, and a pair of stern swim platforms provide easy water access.

To make it refreshingly easy to own, Bayliner designed Element with minimal upkeep in mind. A standard 60-hp Mercury FourStroke outboard engine provides reliable, fuel-efficient power capable of towing a tuber or wakeboarder. Low-maintenance Mercury outboards are engineered to perform in either fresh or saltwater, so Element is equally at home on inland or coastal waterways. And Element’s self-bailing cockpit is easy to clean after a day on the water; just hose and go.

The most distinctive aspect of Element’s design is its signature M hull. Bayliner’s engineering team sought to create a running surface that delivered exceptional stability and superior passenger comfort while at rest and under way. The team ultimately moved away from a traditional V hull in favor of an innovate M-hull design that maintains exceptionally level flotation even when passengers step on gunnels while boarding. Much like a car or tri-tube pontoon boat, Element takes turns like it’s riding on rails, with very little of the pitching and yaw commonly associated with V-hulled craft. And to simplify the driving experience for novice and experienced boaters alike, Bayliner constructed an all-new helm station for Element that features a single, multipurpose gauge and only a few essential dash controls.

Element is just as easy to maneuver out of the water. At a trailering weight of approximately 2,200 pounds, Element is towable by many small SUVs. With a 16’2″ overall length and 7’5″ beam, Element can be stowed in an average-sized garage. The standard Element trailer has been specially designed to make launching and retrieval at the boat ramp a breeze.

Element will makes its debut at the 2013 New York Boat Show, starting January 3, 2013.

2013 16 Element Specifications

  • Length overall (LOA) 16’2″ (4.93 m)
  • Beam 7’5″ (2.26 m)
  • Approximate dry weight* 1,750 lbs (794 kg)
  • Std. engine (U.S.) 60 HP Mercury 4 Stroke
  • Fuel capacity 12 gals
  • Maximum person capacity 6

Lake Union Sea Ray Receives Two Accolades from Brunswick Corporation


Knoxville, TN – September 13, 2012 – Lake Union Sea Ray was named the #1 Independent Sea Ray Dealer in the World and the #1 Bayliner Dealer in the World at the Sea Ray and Bayliner Global Dealer Open House last week. There has never been a single marine dealer to achieve this accomplishment simultaneously for both boat brands.

This elite commendation is based on retail fiberglass boat sales exclusive to independent Sea Ray dealers worldwide and the second accolade, awarded by Bayliner, represents retail fiberglass boat sales including all Bayliner dealers worldwide.

“It is a great honor to be recognized as the first dealer to achieve such a tremendous feat, for the two top selling brands in the world” said Lake Union Sea Ray’s owner, Kevin Roggenbuck. “Achieving these awards validates the hard work and wonderful people of Lake Union Sea Ray and is a reflection on our continuous efforts in enhancing the consumer experience.”

Sea Ray® Wins 2012 Innovation Award For Quiet Ride Technology


Knoxville, TN – Febraury 20, 2012 – Sea Ray, the world’s leading manufacturer of superior quality pleasure boats, is proud to announce that it was honored for innovative achievement by the National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) at the 71st annual Progressive Insurance Miami International Boat Show & Strictly Sail.

Sea Ray received a 2012 Innovation Award in the “Cruisers (25′ to 60′ including fishing craft) category for its 250 SLX® with Quiet Ride, a new and innovative technology proven to significantly reduce sound and vibration while under way. “We are very gratified to receive this award, which recognizes the emphasis Sea Ray places on superior quality, true innovation and customer satisfaction,” said Rob Noyes, vice president of marketing for Sea Ray. “This exclusive technology will create a quantum leap in boating enjoyment.”

The Sea Ray 250 SLX with Quiet Ride is notable for its “comprehensive effort to lessen the total noise and vibration level by 20 to 50% depending on a person’s location on the boat,” said the NMMA and BWI in a joint press release. “This [technology] makes a huge difference,” commented Jan Mundy, Innovation Awards judge. “It’ll be nice to actually hear yourself think after a long day on the water.”

According to tests conducted by Sea Ray, in certain areas of the cockpit, Quiet Ride reduced noise by more than 10 dB*. To put this measurement in perspective, a decrease of 10 dB equals a sound being half as loud. Vibration was also greatly decreased, which means a more enjoyable and smoother ride.

“By significantly reducing unnecessary sound and vibration, with very little added weight and no added mass, Quiet Ride is a true innovation with a real, desired consumer impact that makes boating more enjoyable,” said Noyes. “Just imagine being able to hear your cell phone or stereo at cruise speeds, or being able to have a conversation while under way without shouting. That’s what Quiet Ride does.”

Quiet Ride is now available as standard equipment on board the Sea Ray 250 SLX and 270 SLX, and plans are to expand the technology to other boat models in the near future.

“The winners recognized [by the Innovation Awards] are a testament to the ongoing commitment to boating ingenuity necessary to the future of our industry, and we’re excited to see how these products adapt in the marketplace,” said Zuzana Prochazka, Innovation Awards judge chair.

*Test data arrived at after comparing a model-year 2012 Sea Ray 250 SLX with Quiet Ride and a 2012 Sea Ray 250 SLX without Quiet Ride measured at 3500 rpm, both equipped with the same power. Decibel readings will change with variances in wind strength, wind direction, current, water conditions, and exact location of the decibel meter.